Filarete

Challenge

An English language instruction franchise specializing in teaching English to children needed to increase organic traffic to their national website. Relevant informational searches were not picking up on the site, and their rankings were limited on strategic keywords for parents and teachers interested in educational resources.

Solution

We have started an integrated SEO strategy, combining important technical interventions on the site with the monthly production of content optimized for high-volume searches and informational intent. The articles focus on educational topics, English vocabulary and teaching materials. In parallel, we have improved content, URLs, internal linking and constantly monitored the SERPs.

Result

In two years, estimated organic traffic has grown from 8,000 to over 37,000 monthly visits (+350%). Top 10 keywords have more than doubled. The site has climbed to the top positions for highly competitive searches such as days of the week, numbers or jobs in English, strengthening the brand visibility and the site's authority on an educational level.

Challenge

Oxfam Italia wanted to strengthen its organic visibility and online authority, with the aim of becoming a primary source for global humanitarian issues. The site was poorly positioned on strategic keywords and had limited estimated organic traffic, despite the relevance of the content and the organization's commitment on multiple fronts.

Solution

Since 2023, Filarete has launched an integrated SEO plan: on one hand editorial activity with optimized content and thematic clustering, on the other hand on-site technical optimization interventions. Focus on hot and sought-after topics, with the aim of improving ranking, traffic and authority in search engines for strategic queries.

Result

In 18 months, the TOP10 positions increased by 69% (from 333 to 563), the estimated organic traffic increased by 62% (from 11,863 to 19,183). The keywords related to certain topics went from 12 to 266, others from 41 to 122. The optimized contents brought the NGO to the top positions for many relevant queries, consolidating their role as an online reference on the topics they deal with.

Challenge

An international NGO active in the field of cooperation and childhood had a weak organic presence in Italy, with few visible keywords and limited traffic. The goal was to increase visibility on solidarity and humanitarian issues, positioning the new site we developed among the first results for relevant searches, both branded and non-branded, and build authority in the long term.

Solution

We designed and developed a new website with SEO-oriented structure, paying particular attention to information architecture, meta tags, clean code, speed and technical scalability. The optimization included speaking URLs, redirect management, semantic tagging and schema markup, to favor indexing and future scalability of the site.

Result

In just 8 months since its launch, the site has tripled its SEO visibility: keywords in the Top 10 have gone from 14 to 45 (+221%), with a significant increase in the Top 3 (+63%). Estimated organic traffic has reached 1,600 monthly visits. The new site has laid a solid foundation for a future editorial and content strategy, ensuring SEO performance from the start.