SEO vs. PPC: Differences, Pros, Cons, & How to Choose
SEO drives traffic through organic search, whereas PPC generates traffic using different types of paid ads.Oct 29, 2024
Carlos Silva
Senior Content Writer AT Semrush
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Google's Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.Oct 21, 2024
When to Update Blog Content & Why You Should
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.Oct 11, 2024
What Is Content Marketing? [Simple Definition + Starter Guide]
Content marketing is the process of creating and sharing useful content online to attract and engage users.Oct 09, 2024
20 Best Competitor Analysis Tools to Use in 2025 and Beyond
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.Oct 03, 2024
YouTube Marketing: Get Started in 10 Simple Steps
Learn how to create an effective YouTube marketing strategy and use it to promote your business.Sep 26, 2024
Click Rate and Click Through Rate: What’s the Difference?
Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.Sep 19, 2024
SaaS SEO: An Actionable Strategy for Growth
Here’s exactly how to create and implement an effective SEO strategy for your SaaS website—step by step.Aug 06, 2024
How to Search a Website for Keywords
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.Jul 30, 2024
The Ultimate Keyword Research Checklist for 2025
Here‘s a step-by-step keyword research checklist to help you rank for your target keywords.May 22, 2024
How to Run a Successful SEO Campaign in 2025
An SEO campaign is an organized effort to improve a website’s rankings in search engines. Learn more.May 10, 2024
What Are Zero-Click Searches & How Do They Impact SEO?
A zero-click search is when a user finds an answer directly in the search results without clicking a link.May 10, 2024
Contributor
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Jan 17, 2025
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.Jan 13, 2025
DIY SEO: 6 Steps Anyone Can Follow to Get Results
Follow the 6 steps in this handy DIY SEO guide to set up your site for higher organic rankings and traffic.Sep 18, 2024
Ultimate Guide to Google AdSense (2024 Updated)
Learn what Google AdSense is, how it works, and best practices to follow to maximize revenue.Aug 07, 2024