6 min read
What Is A/B Testing in Marketing? How to Do It + ExamplesA/B testing compares two versions of an element to see which performs best. Learn how & see examples.
Zach ParuchMay 05, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
6 min read
7 Free Marketing Report Templates & How to Use ThemCopy our free marketing report templates (SEO, PPC, email, etc.) to streamline data collection & analysis.
Alex LindleyMay 05, 2025
8 min read
11 Lead Generation Strategies to Get High-Quality LeadsLearn about lead generation strategies like SEO, social media contests, and retargeting campaigns.
Rachel HandleyMar 24, 2025
7 min read
How to Create a Marketing Strategy in 7 StepsLearn how to create an effective marketing strategy that will help you consistently attract new customers.
Carlos SilvaMar 17, 2025
11 min read
Creating a Udemy Course: It’s More Than Just a Powerful Backlink
In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.Sergio AicardiMar 30, 2016
2 min read
6 Tips: How To Pass the Google Partners Certifications
The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July.Emma BramleyNov 23, 2015
4 min read
Cheat Sheet: Use Semrush Overview Reports To Your Advantage
Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the Overview reports and how you can use them to your advantage. When you first get into Semrush, you will be redirected to the dashboard. This screen will always be the first thing you see when you sign in.Mike IsaacNov 12, 2015
3 min read
10 Surprisingly Successful USPs for Marketing Companies
Marketing is a huge industry (and a great career), but it can be challenging for a smaller agency to attract clients. In practice, marketing does not lend itself well to discount pricing, and traditional advertising tactics used to market a marketing agency can be downright confusing. So how can your business stand out? For many successful marketing ventures, the answer is a unique selling proposition (USP).Sherry GrayAug 28, 2015
6 min read
Everything You Need To Do Online When You Move Business Locations
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.Sergio AicardiAug 05, 2015
4 min read
What In The World Is API? (Part 2: Knowing Your Limits and How To Use Data)
This is a continuation of the previous article, What In The World Is API and How Do I Use It? If you have read the first API article, you have a general idea of what API is and how to use it. But now, you will want to understand how to make sure when enough is enough and how to organize this data.Mike IsaacJun 29, 2015