Content Toolkit

Semrush’s Content Marketing Platform is designed to help content marketers streamline their tasks and create content that resonates with their audience. This toolkit makes it easy to create and improve your existing content plan, find content gaps, or research and write content. Use it to find high-performing content ideas, generate SEO-rich briefs, create copy with AI, and optimize it for users and search engines. These efforts can save you both time and money.

Please note: all tools in our Content Marketing Platform are only available in full with a Guru or Business level subscription. Take a free trial of Guru today.

Here's what you can do with these tools:

Content Planning

Find popular content ideas, topics, headlines, and questions pertinent to your audience — Topic Research

Creating and Optimizing Content

Create SEO-friendly content briefs that will lead to content loved by both people and search engines — SEO Content Template
Create SEO-friendly content, make it easy to read, ensure it's original and has the appropriate tone of voice — all within your Google Doc, MS Word, WordPress account, or Semrush interface — SEO Writing Assistant.

Limits

Note: complete access to this platform is available with a Guru or Business subscription.

Topic Research

Free - 2 queries in total
Pro - 2 queries in total
Guru - unlimited access
Business - unlimited access

SEO Ideas Units

Note: These units are shared between SEO Content Template and On Page SEO Checker. 1 unit = 1 keyword you can add to a content template or On Page SEO Checker campaign.

Find more information about SEO Idea Units here.

Free - 10 units
Pro - 500 units
Guru - 800 units
Business - 2000 units

SEO Content Templates (uses SEO Ideas Units)

Free - 1 template, 10 keywords per template max
Pro - 1 template, 30 keywords per template max
Guru - unlimited templates, 30 keywords per template max
Business - unlimited templates, 30 keywords per template max

SEO Writing Assistant

Free - 2 documents for a lifetime of your account, SEO and Readability checks
Pro - 2 documents, SEO, Readability, and Tone of Voice checks, 3 Plagiarism checks, 500 Smart Writer Words for a lifetime of your account
Guru - unlimited number of documents, SEO, Readability, and Tone of Voice checks, 5 Plagiarism checks, 1000 Smart Writer Words per month
Business - unlimited number of documents, SEO, Readability and Tone of Voice checks, 10 Plagiarism checks, 2000 Smart Writer Words per month

Please note that with both Free and Pro plans, you can update your target keywords a maximum of two times throughout your account's lifetime.