6 min read
Getting Started with Semrush: A Tutorial for Navigating the EssentialsWhen you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
Luke HarselMay 12, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
12 min read
What Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
Brenna KellyMay 12, 2025
7 min read
8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.
Ana CamarenaMay 12, 2025
6 min read
What Is A/B Testing in Marketing? How to Do It + ExamplesA/B testing compares two versions of an element to see which performs best. Learn how & see examples.
Zach ParuchMay 05, 2025
1 min read
Brighten Your Holiday with A Very Merry Semrush Marketing Calendar
It’s the most wonderful time of the year, full of fairy lights, gift-giving, and carols galore—not to mention a time to create some of your most memorable campaigns!Semrush TeamDec 02, 2022
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6 min read
The Agency Tech Stack: 17 Tools to Run a 7-Figure Company
Running a digital agency can be complex without the right systems in place. Here are the best agency tech stack tools to run a more efficient, impactful company.Jeremy MoserNov 01, 2022
3 min read
4 Powerful Psychological Factors that Influence Buying Decisions
Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.Brian MoseleyOct 20, 2022
11 min read
How to Set, Track, and Reach Digital PR Goals
Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.Sam BrownOct 17, 2022
11 min read
How to Create Effective Marketing Strategies for Your Business
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.Natalia ZhukovaOct 04, 2022
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9 min read
Agency to Agency: How to Find and Land Local SEO Clients
According to Google Trends, the search for “local SEO services“ went up nearly five times in February 2022, compared to the same period in 2020. So, if you’re looking to leverage this hot digital trend and make your name in the industry, read on as we go through the things you need to consider to find local SEO clients.Katarina PetrovićAug 16, 2022